DEALERON / TOYOTA

AWARD-WINNING WEBSITE PLATFORM

PACKAGES & PRICING

A PACKAGE TO FIT YOUR DEALER

We offer a variety of packages to fit the needs of any Toyota dealer. As part of the OEM program, these packages are offered at a substantial discount versus our regular retail pricing.

CORE

$2,199/mo

$1,399/mo

  • Responsive Website Platform
  • HTTPS
  • Up to 8 Call Tracking Lines
  • Inventory Management
  • Custom Compliant Home Page Design
  • Enterprise Specials Manager (ESM)
  • SEO Capabilities
  • Google Analytics Reporting Suite
  • Integrated WordPress Blog
  • SEO Accelerator Platform
  • Unlimited Inventory Exports
  • Mobile Lead Driver
  • Lead Accelerator Coupon
  • Price Drop Alert
  • Send to Mobile
  • Search Valet
  • Video Hero

ADVANCED

$2,999/mo

$1,899/mo

  • Responsive Website Platform
  • HTTPS
  • Up to 8 Call Tracking Lines
  • Inventory Management
  • Custom Compliant Home Page Design
  • Enterprise Specials Manager (ESM)
  • SEO Capabilities
  • Google Analytics Reporting Suite
  • Integrated WordPress Blog
  • SEO Accelerator Platform
  • Unlimited Inventory Exports
  • Mobile Lead Driver
  • Lead Accelerator Coupon
  • Price Drop Alert
  • Send to Mobile
  • Search Valet
  • Video Hero
  • eWallet Coupons: Google Pay / Apple Wallet Coupons
  • Geo-Fencing w/Targeted Offers
  • Edmunds Vehicle Reviews
  • A/B Testing (Consulting Included)
  • Behavioral Targeting System (BTS)
  • Incentive Pro
  • Personalized Offer

PREMIER

$4,799/mo

$2,499/mo

  • Responsive Website Platform
  • HTTPS
  • Up to 8 Call Tracking Lines
  • Inventory Management
  • Custom Compliant Home Page Design
  • Enterprise Specials Manager (ESM)
  • SEO Capabilities
  • Google Analytics Reporting Suite
  • Integrated WordPress Blog
  • SEO Accelerator Platform
  • Unlimited Inventory Exports
  • Mobile Lead Driver
  • Lead Accelerator Coupon
  • Price Drop Alert
  • Send to Mobile
  • Search Valet
  • Video Hero
  • eWallet Coupons: Google Pay / Apple Wallet Coupons
  • Geo-Fencing w/Targeted Offers
  • Edmunds Vehicle Reviews
  • A/B Testing (Consulting Included)
  • Behavioral Targeting System (BTS)
  • Incentive Pro
  • Personalized Offer
  • Web Presence Optimizer (WPO)
  • Hyper SEO
  • APEX Digital Retailing
  • Sales ROI Dashboard

REAL RESULTS: TOYOTA OF BOWLING GREEN

FROM A DEALERSHIP LIKE YOURS

Since 1982 Toyota of Bowling Green has thrived by offering a large selection of vehicles and award-winning customer service. Their hands-on approach and boutique experience proves that they are committed to their customers, and they needed a digital marketing provider that was equally committed.

To offer the white-glove experience that would set them apart online, Toyota of Bowling Green needed a digital marketing partner that would work closely with their team and provide superior, personalized service. Bowling Green choose DealerOn as their digital marketing provider 3 years ago and hasn’t looked back. DealerOn provides Bowling Green’s elite website featuring an award-winning responsive design that was guaranteed to drive results.

“After talking to Dealeron, I was just blown away by their platform,” said Kinny Landrum, a sales professional and auto consultant at Toyota of Bowling Green. “DealerOn treated me like I was valuable, and that my business was valuable to them.”


113%

Increase in Daily Site Visitors

26%

Increase in Conversion Rates


DealerOn put the power of their high-converting website platform to work and the results speak for themselves. Through DealerOn’s premier website platform, which has been strategically optimized for conversions, Bowling Green saw daily site visitors increase by 113% and conversion rates improve by 26%. After a continued partnership with DealerOn’s team, they saw their daily leads increase by 168%.

DealerOn helped deliver a huge increase of sales opportunities for the Toyota of Bowling Green team, but Landrum believes what really set the team apart was their commitment to a superior experience. “What’s huge for me is customer service,” said Landrum. “DealerOn provides incredible support, and they’re very responsive to fix [things] or even teach [us] how to fix it. The responsiveness of the team is unusually good for this industry with website providers.”

"The responsiveness of the team is unusually good for this industry"

-- Kinny Landrum, Toyota of Bowling Green

It's not just the customer service that Landrum is happy with, he loved the way the team put together a clean layout and how its performance has improved. “We’re happy with our ROI with DealerOn, and organic traffic performs very well in reference to the amount of leads we’re getting and number of deals closed,” Landrum said. “Calls to Action (CTA) are great and very well placed. We had DealerOn add the window stickers to the VDPs and it’s been awesome.”

This was an investment Landum doesn’t regret due to the attention and value the DealerOn team gave to his dealership. “I’m a very happy person; a very happy client.”

AWARD-WINNING SUPPORT

WE TAKE YOU SERIOUSLY

At DealerOn, we pride ourselves on delivering world-class, industry-leading customer service to our retailer partners. As a 7-time DrivingSales Top-Rated Website Provider award winner, we strive to provide a truly remarkable customer experience to all of our clients.

RESPONSIVE WEBSITES

ONE SITE, ANY DEVICE

DealerOn’s websites use our Responsive Platform, Chameleon, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:

Better for SEO Responsive Technology is the only solution that doesn’t require User Agent Detection that plagues Google’s bots when crawl your site. A Single URL for each page (using Toyota.com for desktop and mobile instead of using iphone.Toyota.com for mobile phones) improves indexing and consolidates all inbound link value.

Better for Conversion Responsive is better for User Experience because (as Google states) it doesn’t rely on User Agent Detection.

Better for Ease of Management Responsive Design requires less management, because you don’t need to create and search optimize multiple versions (Desktop, Mobile, Tablet) of the same content.

Future Proof According to Google Analytics, in 2018 the average Toyota website had visitors using more than 500 different screen resolutions, and that number is growing! A Responsive Platform is the ONLY way to future-proof your site for all devices – phones, phablets, watches, glasses, other wearables.

A/B SPLIT TESTING

TESTING MAKES PERFECT

DealerOn has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site with our Elite Website Package.

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COMPREHENSIVE REPORTING

KNOWLEDGE IS POWER

All of DealerOn’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.

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BEHAVIORAL TARGETING SYSTEM (BTS)

BEHAVIORALLY-DRIVEN, TARGETED OFFERS

BTS is a sophisticated system that dynamically and intelligently serves offers based on how a user is interacting with your website. Having BTS on a site typically increases vehicle sales by 10-20 units per month, and also increases service RO's. The technology also allows you to A/B test different offers in real-time so you can confidently decide what offers you would like to show.

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MOBILE LEAD DRIVER

EFFECTIVE, NON-INTRUSIVE MOBILE COUPON

In 2018, half of the visits to dealer websites were via mobile devices. Furthermore, 33% of US consumers redeemed a mobile coupon. How do you reach those potential customers? Mobile lead driver. The mobile lead driver is an effective, non-intrusive way to target potential customers on their mobile devices. With mobile lead driver, you can increase your mobile leads by up to 30% or more, and increase ROI on your existing mobile advertising.

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READY TO TAKE YOUR TOYOTA DEALER TO THE NEXT LEVEL?

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